Hi, I'm Adam!

I’ve had a career spanning over two decades in the SaaS industry, where I've held diverse roles from project management and presales to CTO. My commitment is to deliver applications that users love to use and to foster the growth of exceptional teams.

I’m the founder of Lunaori.io, a fractional CTO/CISO consultancy, where I offer a unique blend of leadership for start-ups ready to scale up. We focus on infusing enterprise capabilities into products and implementing compliance controls, setting the stage for sustainable growth.

I mentor leaders in what it takes to succeed and practise what I preach. To that end, I’m a director and board member of multiple successful Singapore startups.  

I’m working with Sales Innovation because we share common principles. You shouldn’t need to hire a huge multinational workforce to break into the APAC market. This doesn’t drive customer value; it just adds overheads that customers need to pay for. The era of lean teams and lean leadership has arrived, and I’m punching my ticket with Sales Innovation.